Independent concept project
Harbour Mind
A visual identity and digital direction for an Australian anxiety-treatment brand — designed to feel credible, warm and distinctly coastal without becoming clinical, sentimental or clichéd.
- Discipline
- Brand identity · Web design · Illustration
- Direction
- Warm editorial · Coastal · Quietly playful
- Status
- Independent concept project
01 · Logo system
A harbour, a horizon and one small piece of sunlight.
The mark combines a horizon line, a vertical pier and a moving wave. A small burnt-orange sun gives the system a human point of warmth.
02 · Colour
Sun-bleached, soft and grounded.
The palette takes cues from salt, water, eucalyptus, sand and bark. Sunset orange is deliberately scarce, making calls to action feel warm rather than loud.
03 · Typography
Editorial warmth with practical clarity.
with character.Display · headlines · editorial moments
Clear, contemporary and highly readable across navigation, service information, forms and smaller interface text.
Body · navigation · interface04 · Illustration
Gentle humour, never at the person’s expense.
The character is intentionally simple. Humour comes from familiar anxiety situations — not from making anxiety itself the joke.
05 · Digital direction
Designed to feel human before it asks for trust.
Responsive layouts, restrained motion, strong contrast and a clear content hierarchy keep the experience calm and practical.
View the live concept →